Before it was mainstream, it was already ours.
 
The Before It Was Popular Crewneck is a statement about the undeniable influence of Black culture. From the way the world dresses and speaks to the music, creativity, and movements that shape generations—we've never needed permission to set the tone.
Featuring bold lettering and signed “—Black Folx,” this piece is a reminder that long before the world called it a trend, we called it culture.
 
Part of the Prosper the Culture Collection.
 
Unisex retail fit. Ladies: we recommend sizing down for a more fitted look. But please read the sizing chart.
 
Please note we do not offer returns or exchanges for incorrect sizing.
Premium heat transfer print for lasting quality
Designed + Pressed in Houston, TX
Sizes S–2XL
 
Unisex to Women's Conversion
Unisex XSmall = Women's S
Unisex Small = Women's M
Unisex Medium = Women's L
Unisex Large = Women's XL
Unisex X-Large = Women's 2XL
 
All artwork is the property of Lake+Prosper and its owners/designers and is subject to copyright protection laws. All rights are reserved and may not be duplicated without permission. We are a trademarked brand.